Self reliance

Self Reliance through Solar Charkha

Greenwear provides forward linkages and value addition to the cotton & silk yarns produced by rural women using Solar Charkhas (Compact spinning ring frame installed at household level which runs on solar energy) that can produce four times more yarn than a manual new model charkha. The drudgery involved is significantly lesser than the manual charkhas and the women who operate the Solar Charkha can carry on their domestic activities while spinning work goes on.

The four Pillars Of Growth

Greenwear was established in March 2019 with a close association with Bhartiya Harit Khadi Gramodaya Sansthan – a KVIC certified society which implemented the pilot project for Ministry of MSME’s flagship scheme known as “Mission Solar Charkha”. A dedicated ‘Solar Vastra Cell’ has been formed by KVIC to take care of this scheme. Greenwear plays the role of procuring the yarns by women trained and facilitated by the society and manufactures fabric and garments, thereby creating a regular source of income for women, weavers and other artisans.
Greenwear’s jobholders are spread across following 4 activities:-

Spinning

Weaving

Tailoring

Value Addition

Spinning

  1. A rural woman can produce 1 kg cotton yarn in 8 hours and gets paid Rs. 200/- per kg as job work charge. One woman can easily operate two solar charkhas together. Hence, each woman is empowered to earn Rs. 6000/- to 12000/- per month.
  2. Greenwear procures these yarns from Bhartiya Harit Khadi Gramodaya Sansthan and use that for further value additions. At present, Greenwear is the sole buyer of this yarn and only company which is dealing with solar charkha yarn at scale in India.
  3. In one year Greenwear has procured 49500 kgs yarn produced by 590 rural women from Nawada (Bihar) and Varanasi (UP).

Weaving

  1. Greenwear distributes the solar charkha yarns to various traditional textile clusters e.g. Gaya (Bihar), Bhagalpur (Bihar), Varanasi (UP), Bijnor (UP) and Barabanki (UP) where it is woven by traditional weavers into fabrics.
  2. For plain weaving, Greenwear assigns Solar Looms and for crafted weaving, it engages handlooms. At present, weaving is also done in form of job work for Bhartiya Harit Khadi Gramodaya Sansthan as mainstream fashion brands like W and Aurelia (TCNS Clothing Co Ltd) procures Solar Vastra from the society.
  3. In one year, Greenwear has produced around 2.25 lakh meters of fabric engaging 370 weaving artisans spread across three clusters. These artisans earn average monthly income of Rs. 9000/- and learning to get familiar with Solar Sets.

Tailoring

  1. Greenwear has its own garment manufacturing unit in Safedabad (Barabanki, UP) where it creates garments for its own retail store and school uniforms along with Job work for W and Aurelia brands.
  2. Currently Greenwear has a manufacturing capacity to provide jobs to at least 171 people with average earning of Rs. 10000/- per month.
  3. In one year, Greenwear stitched 90,000 sets of school uniforms and 10,000 units of designer garments.

Value Addition

  1. Greenwear is also engaged in research and development of a range of organically dyed Solar Vastra and exploring opportunities of traditional surface ornamentation techniques on these.
  2. With indigenous ways of clothing value additions, Greenwear is working with cluster specific traditional designs which will become part of its own retail store hence, providing livelihood to traditional artisans and reviving some languishing crafts.

On A Mission To Serve A Cause

Plan Ahead

Pollution Control

reduce the pollution and carbon footprint caused by the textile industry through decentralisation of textile value chain and migrating towards renewable energy resources

Defying Poverty

helping artisans defy poverty by getting engaged with Solar Charkha spinning and allied activities

Creating Jobs

create 5000 jobs for women in rural India by 2025

Ruler Empowerment

working with 1180 jobholders in the state of UP and Bihar

The Bitter Fact

If only 5% of Indian villages become solar charkha clusters (around 30,000), it can produce 180 Cr kgs cotton yarn which is almost 50% of India’s current cotton yarn capacity and generate livelihood for 1.2 Cr people without migrating from their villages.

Moving towards
Greenwear Organic

Now that the value chain after spinning is set and forward linkages are getting strong day by day, Greenwear aspires to get into a sustainable backward value chain involving organic cotton for Solar Vastra.
In addition to being one of the most widely grown crops in the world, growing conventional cotton is also one of the most chemical intensive. These chemicals have tremendous impact on air, water, soil and the health of people in cotton-growing areas. As per a report by Anita Chester in The Hindu, “while only 1% of India’s cotton production is organic, it is world’s largest producer, producing 56% of world’s organic cotton.”

How Will We
Make it Possible?

  • Greenwear will source organic cotton roving and get it spun on solar charkhas
  • A pilot run with 30 Solar Charkhas will commence having consumption capacity of 750 kgs cotton roving per month
  • The yarn will then be converted into woven and knitted fabrics for Greenwear’s new brand label. By FY 23-24
  • Greenwear will gradually move towards 100% organic cotton destination
  • In order to achieve this, Greenwear will look forward to collaborate with Farmer producer groups, sliver plants and various other stakeholders

The Timelines

Projected time-line for Greenwear’s Organic Collection:-
Setting up monthly procurement plan of 500-700 kgs organic cotton sliver which is to be spun on solar-charkhas. Organising certifications and quality management.

2021 Jan-Mar

2021 Apr-Jun

Development of fabric collection (woven and knitted both) as per the samples previously developed (Oct’20-Dec’20) with existing organic cotton yarns (spun on mills) and presenting the same to potential buyers. Dedicating solar-looms at cluster level for production of 8000-10000 meters fabric per month. Marketing for export orders.
Development of garment collection using internally developed fabric and launching in-house collection having specific focus on kids-wear and maternity-wear. Setting up of a store having 4000 units of garments. Packaging design for retail sale.

2021 Jul-Sep

2021 Oct-Dec

Setting up two dedicated stores for Greenwear Organic and expansion of yarn production up to 1500 kgs per month and fabric production upto 15000 meters per month.
Setting up in-house sliver production unit for mixing and processing of cotton fibers. Streamlining procurement from farmer producer groups for long term partnerships.

2022 Jan-Mar